From pulling off an idea to evolving in the market. — True, the whole path of founding a startup is nerve-wracking. Trust me I’ve failed two products, sold one & currently building one. But nothing is more fun than continuously moving forward. At least you’re building your assets in someway. So, here’s a little tour of my history arc as a…

Entrepreneurs, creators, and businesses are finding that having a community first is the fastest way to launch and sell their content and products. — Communities are the next big thing in the startup world. With an existing audience, entrepreneurs and businesses are finding that having a community first is the fastest way to launch and sell their product(s). Move over marketing; if your product has a community first you’ll find word-of-mouth is all you…

The ups and downs a hype brings to a brand & the way it affects our mind to think & make decisions. Someone once said to me: “If I’m too much involved or active on the internet, I am easily distracted by what new technology people around me are using/liking…

Is Algorithm really helping your company’s marketing or companies are causing you algorithm anxiety? It would be wrong to say that the algorithm hasn’t changed how people use the apps and how apps are pushing their users towards creating more engaging content to beat the competitive threat. We spend most…

A simple system to decide if raising funds is the best way forward, and what to do next if it is — Deciding to raise money for WorkMap (my previous startup) was the hardest and most challenging part of the process. In the beginning, it was all about the content marketplace. However, one day, a user said they loved the product as it helped them keep updated with content from experts and…

I met someone on Twitter and she said she’s been doing ads for the past six months for her new startup and has already lost $9500. And I was like, I’ve been there but combining all, I lost $40k. 🤦‍♀️ This brings me to a question, or I want to…

The strategy has a bad reputation, but when done right, it’s super effective — Who says cold emails don’t work? I’ve implemented them into my strategy, and I’ve got : Investment pitches Working with some big brands Building beta list Getting press releases Before diving into best practices for cold emailing, a little background. Last year, when I was building WorkMap, everything was done…

I built a community around a targeted niche that got a mini hype & here’s my takeaway from it. — With a thought to build a private group for founder’s building community-led products, I tweeted this☝️. Within a few minutes, I started getting requests from people who thought it’s a very cool idea. …

Communities create a place for you to work with other people and help you to build and sell your product. — Communities have become strong players in the startup world. Even if this word is thrown around a lot recently, it’s been here for a long time now. Companies like Product hunt, Buffer, TikTok, etc. has used it to build where they are today. Entrepreneurs, creators, and founders build a community…